My cousin Laura is getting married next October and as maid of honor, have volunteered to be her official wedding-designer. I am just starting to play around with ideas as far as font combination go and have posted a few of my current favorites, at least for now.
Laura’s style is simple, classic and fun; I’d like to try a modern twist on the invitations, possibly use a light san-serif paired with a playful script.
The color red was one the couple could agree on and brought a little more pizazz to the combination, giving a classier look mixed with the charcoal gray hues. Here is my first stab at the invite to establish an idea of the style. Charcoal metallics and soft vanilla hues soften the bold red but definitely make a statement as a color combination.
I wanted to create a nice blend of feminine and masculine characteristics by using contrasting fonts; a strong, bold and condensed typeface for the primary elements (colored red to draw special attention) and accompany it with a classy but cute and simple up-and-down script for the smaller, gray font.
I felt the gray script softened the bold look of the condensed lettering. I would like to use dot patterns as an element to mimic the pearl beading on the dress. I am entertaining the idea of scalloped edges on the invitation to add curves and compliment the sweetheart neckline of the dress subtly. The couple has decided they definitely want to include a pocket folder of some sort.
For the very first time, the graphic design graduates of Ai are hosting their own portfolio show/social hour hosted at an agency in Minneapolis. The final postcard is finished and the site is soon to be live! (Design corresponds to Ai’s regular portfolio show design shown in the previous post).
As a group, we have selected five designs which we will draw inspiration from and continue to re-work through the switching files. Here are the revisions I have made in this round. Directly below are thumbnails from the five selected designs that we will be re-working and my revisions of the designs below.
Here are some of my first rough preliminary design ideas for Ai MN’s Fall Graduate Portfolio show. As a small group of student designers, we are collaborating to create five solid designs for the board to choose from for the final postcard design. My focus is strong type and a limited color scheme.
I am creating a product website for one of the package designs I made previously this year. The site will contain information about the product, the brand, store locations and a simple online shopping experience.
The mock up directly below is my final version, the other three below that are my first three initial mock-ups. After critique, I ended up combining the layout from one design, the navigational features of another and the logo from the third.
The final design features a main and secondary navigation and is a combination of elements from all three of my mock-up designs at the bottom of the post. Things changed a bit throughout the designing process.
Started placing logos in just temporary to get an idea of how much space I had to work with. The overall concept went over well but tried a few suggestions as far as color schemes for printing reasons. and needed to enlarge the logos. Partially for this reason, #2 was chosen to work with. Because of its simplicity and the small amount of space it takes up it was easier to incorporate logos and topic names.
I am working on a pro-bono project for an event called PUSHING BOUNDARIES : Exploring the Evolving World of Display Media. I am designing an 18 by 24 poster for the day of the event with names of keynotes and topics.
The proposed look I am aiming for is “sophisticated, cool and professional”. Here are my first concepts for the look and feel of the project, a simple play on words : “pushing boundaries” with strong, bold type pushing itself off the page.
Final version! Visit Stack of Cookbooks to check out the logo and read of Junita’s tales of eating seasonably in the land of fish fry.
Another typography change..Didot just did not feel quite right, not playful enough. I introduced Archer: a simple, colorful slab serif. Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm; typeface that’s well-mannered, easy to work with, and inviting to read. I played around with suggested font combinations.
Tried some different color schemes according to client desire. Too much tension with the teal and red, orange doesn’t seem to do it. The teal may work with the brown if it’s a little more subtle.
I started using a few different colors and am leaning towards the solid color logo with knocked out type. I wanted to try out the logo on the banner with some text for the blog header.
This week I started to add colors that I felt were kitchen/baking related (thinking chocolate, frosting and almost a vintage color feel) Also, I am really leaning towards the half fork logo – seems more straight to the point and seems like it will work better across different mediums. After trying a more realistic look for the stack of books, I decided the more aesthetic representation was more simplistic and more effective as a logo.
In this phase of the process, I worked on refining the shape of the fork and adding more detail. I also tried to make the stack of books appear more book-like. I am now working on narrowing the font choices further.
I am working on a logo design for Stack of Cookbooks blog by Junita. http://stackofcookbooks.blogspot.com/ Here are some of my ideas so far. I wanted to create the illusion of a book stack on a fork as well as a cake-like figure with candles, created by the prongs of the fork.
My most recent team project is based on a paradigm shift; As a team we have “recreated” or “re-purposed” a product that has been around for years and advertised it in a new form. We chose to re-purpose Vodka and promote its many uses as a new product.
The vodka is called 175ONE. The term vodka was used in context of the beverage, for the first time, in an official Russian document, dated June 1751 by the decree of Empress Elizabeth. The document regulated the ownership of vodka distilleries, hence the brand name 175ONE.
The ONE in 175ONE signifies “one” solution with “one” sole product. We created our campaign based around the fact that one product (vodka) could be purchased and used for multiple purposes. To show how our multipurpose product works, we focused our ads on the different uses of the product in different environments.
Here is one of the first product shots called “THE SOCIAL ONE”, demonstrating the drinkable benefits of 175ONE Vodka.
The label I created is constructed with a strong grid and industrial, typographical elements. Since the product name is based off of Russian traditions, the label was designed to resemble a shipping label or passport, as if the product was exported to the US. As a team, we based our design standards around this concept.
