Audrey Modrey
March 12th, 2012
Progress on a current logo I am working on for a stylist in California! More to come soon…
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Neat Valentine
February 13th, 2012
In celebration of Valentine’s day, I made an unconventional and kitchy card design. Cheesy, yes – but fitting for my scotch-loving boyfriend.
Print a copy of the Neat Valentine here
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Premium Gourmet Final Design
November 2nd, 2011
Final product of the Norwegian company, Premium Gourmet food and beverage company’s brand.
A custom font-designed wordmark, featured in gold/yellow and black accompanied by a secondary logo mark. The brand mark represents a fork (food) and high or superior quality (crown). Communicating what the brand is about and also emphasizing the high quality of product was important to the client.
Premium Gourmet Logo
September 24th, 2011
I just started a logo design for a new food and beverage company in Norway, Premium Gourmet. Here are my first concepts.
Phase 2
Phase 3
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Jackie Docter Tennis Tournament
May 18th, 2011
Please join us for the 12th Annual Jackie Dockter Memorial Tennis Tournament. This continued special tribute to Jackie is sponsored by the Dockter Family, Farmers Insurance, SagePoint Financial, and the Bismarck/MandanTennis Association in cooperation with the Bismarck Parks and Recreation Department.
The mission of this tournament is to celebrate the life of Jackie by playing the game she loved with family and friends, old and new, in a spirit of joy, laughter, and fellowship.
Proceeds from the tournament will be used to promote junior tennis in the Bismarck/Mandan communities.
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Huckster Softball
May 18th, 2011
Softball team t-shirts are a go for Ad League! Definition of team name below…
Huckster:
1. One who sells wares or provisions in the street; a peddler or hawker.
2. One who uses aggressive, showy, and sometimes devious methods to promote or sell a product.
3. Informal One who writes advertising copy, especially for radio or television.
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Card for a Cabinetmaker
March 23rd, 2011
Design for my own dad; He is a full time cabinet maker but on the side, often in the summer he custom designs and sells a his own unique style of Adirondack chairs for people. He builds his designs off a vintage Adirondack chair pattern of my grandpas. I wanted to create a vintage look with the use of color and slab serif but simple and to the point, being that they are for a specific market. The cards are mounted on a sandy wood textured paper, stay tuned for a photo within the next week.
Final Options Insurance Branding
March 11th, 2011
Final logo below along with: letterhead template, French Paper Durotone envelope in Butcher Orange, mailing label, Silk business card with UV spot type treatment and standards guide. The final logo expresses a softness, friendly approachable brand that represents protection, confidant in the shield and options for clients in the wrapping directional arrow bands.
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Options Insurance Branding
February 4th, 2011
Beginning stages of Options Insurance branding.
Product/Service:
Home, auto, life, health, small business insurance from over 100
national insurance companies
Tone : progressive professional, national player, a confidante on your side, personal touch, gender neutral
Considerations : a quirky personal preference for shades of orange (haircolor, home décor), letterhead may not be professionally printed, but would be delivered electronically to clients, or printed on an in-office color printer, business cards will carry some information mandated by the dept of commerce, full content input to follow, brand will also live on digital platforms such as web/mobile
Below is the second phase of Version 1: The client has narrowed designs down to three versions of a concept. The concept was chosen because it showed a bit more personality than other concepts. This concept also expresses a story behind the brand; the shield represents protection, guarding, confidant.
The shield is wrapped by an arrow band with the brand name “Options Insurance” and implies different directions that can be taken or options that are at hand within the company.
In the next revision stage I plan to add more detail to the shield, give more depth and possibly different shape variations or add some texture. The client liked that the name OPTIONS was on the shield because it did add more depth or made for a more interesting shield.
They were also drawn to the designs that had the arrow band going down and sideways, two completely different directions, not just opposite. I would like to keep this to a limited color palette but I will consider introducing another color as a secondary that could be used on web and mobile applications.
Phase 2 is below along with a working standards guide.
Slight Revision: Version 2.5
